集萃教育基金会 
JITRI EDUCATION FOUNDATION

集萃教育基金会致力于“点亮中国青年的人生目标”,聚焦激发学生的内驱力与创造力,培养批判性思维与实际问题解决能力,推动教育模式的革新,探索未来教育的多样性与生态系统建设。

品牌设计从“萃”字意象出发,象征智慧的汇聚与生命的生发。以树叶为基本形态,表达教育作为一个有机过程的自然成长。主Logo由花状排列的叶片构成,自内向外层层舒展,寓意“汇聚而生,生生不息”。

色彩系统体现从个体到社会的双重转化路径:
    黄色代表播种与启蒙,对应基金的启动力量
    绿色象征成长与协作,呼应教育过程中的生态共建
    青色寓意创新与成果,连接教育成果向产业的转化

辅助标识以“JEF”三字母构建叶形字体,整体系统支持动态视觉生成,模拟从种子萌发到森林繁茂的教育生命旅程,传递持续生长与集体进化的愿景。

The JITRI Education Foundation is committed to “illuminating the life goals of Chinese youth,” with a focus on activating students’ intrinsic motivation and creativity, cultivating critical thinking and practical problem-solving skills, driving innovation in educational models, and exploring the diversity and ecological development of future education.

The brand design draws inspiration from the character “萃” (cui), symbolizing the gathering of wisdom and the emergence of life. Leaves are used as the fundamental visual element, representing the organic growth inherent in education. The main logo is composed of petal-like leaves arranged in a floral formation, expanding outward layer by layer—signifying the idea of “gathering to give birth, and life flowing endlessly.”

The color system reflects a dual transformation pathway from individual to societal levels:
  Yellow: Seeding and enlightenment (Foundation)
  Green: Growth and collaboration (Education)
  Teal: Innovation and fruition (Industry)

An secondary mark features the letters “JEF” in a leaf-shaped typographic style. The overall system supports generative visual animations that simulate the educational journey from seed to flourishing forest—conveying a vision of continuous growth and collective evolution.