德如 DERU
品牌设计灵感源于“0-∞”的禅意哲学:无极生太极,太极生万象。以“三圆动态结构”呈现德如师在呼吸、功法与意识层次中的能量态势,象征能量流转、呼吸节奏与内在宇宙的完整性。
视觉系统以三圆旋转交织构建基本动势,运用Processing 生成动画,体现“止于无,动于圆”的禅动美学。每一次律动,皆是一轮呼吸的具象呈现,强化品牌中“气”与“意”的感知维度。设有四种基础模式:
无:象征空性与归零
禅:代表内观与专注
衡:体现中正与调和
武:流露爆发与觉醒
The brand design is inspired by the Zen philosophy of “0–∞”: from the formless comes the primal force, and from the primal force arises the myriad forms. A “three-circle dynamic structure” visualizes Master Deru’s energy flow across breath, movement, and consciousness, symbolizing the rhythm of respiration, the fluidity of energy, and the integrity of the inner cosmos.
The visual system is built upon three interwoven, rotating circles generated through Processing, expressing the aesthetic of “stillness in emptiness, motion in circularity.” Each movement embodies a tangible breath, enhancing the perceptual dimensions of Qi (vital energy) and Yi (intention) within the brand. There are four core modes:
无 – symbolizing emptiness and return to zero
禅 – representing introspection and focus
衡 – expressing balance and centeredness
武 – evoking explosive force and awakening